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AMC suggested retail pricing

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Category: American Motors Corp., its history and more.
Forum Name: Dealership Project
Forum Description: Facts and information about long lost Rambler/AMC dealerships *FACTS only* please! Mods - Ohio AMX & farna
Printed Date: Sep/27/2020 at 2:56am

Topic: AMC suggested retail pricing
Posted By: Mac VP
Subject: AMC suggested retail pricing
Date Posted: Jun/19/2018 at 5:30pm
Sorry if this question has already come up before but I couldn’t find it in the forum. I’m presently looking for the factory pricing for either 1973 or 74 (or both). I would think that they had a printed price list for the various basic models in the line, including a price list for all of the accessories and accessory packages. I would like to have copies of those if possible. I recently purchased an original copy of the 1974 Dealer Sales Album ( which is incredibly interesting) but there were no price sheets with it. Any help or suggestions would be appreciated.

Posted By: 73LevisX
Date Posted: Jun/20/2018 at 11:31am
Hi Mac,

I have some '73 pricing information for Canada from a "Fast Facts" booklet that I acquired from a gentleman who worked at the Brampton, Ontario Plant. If that's of interest, I could snap some pics or scans for you.

You may also find some useful info by googling "AMC Window Stickers". You can see pricing for various stuff there... You may need to go by VIN to determine year if it's not noted on the sticker.

Looking forward to seeing some pics of your car!

'73 Hornet X

Posted By: 401MATCOUPE
Date Posted: Jun/20/2018 at 11:41am
AMC Pricing changed each model year and many times through the same model year.  They printed price books for the Sales folks pocket size....I have almost every year...if there is something you are looking for let me know and I'll tell you the MSRP and Dealer Cost.  These books were mostly tossed when new ones came out so mistakes in pricing orders at dealer were not made.


Ross K. Peterson
70 Jav SST,390,AT,BSO

Posted By: Mac VP
Date Posted: Jun/20/2018 at 6:20pm
Thanks for the replies guys! Any and all data relating to the pricing for 1973 and 74 would be most appreciated. If you’re willing to scan your copies and email them to me, my email address is

I wondered if pricing changed through the model year, and if it was different for various areas of the country. I’m trying to confirm the prices I paid back in 1974 for the new Hornet I bought back then (my sales order and window sticker are long gone). Plus I’m curious about the pricing on my current 73 Hornet.

Posted By: pacerman
Date Posted: Jun/20/2018 at 6:57pm
I think I have some pricing info that was tucked into the back of my 73 AMC Data Color Upholstery book along with the blank salesman's car order. I'll check tonight.  But I don't have any 74 data.  Joe

Happiness is making something out of nothing.

Posted By: Mac VP
Date Posted: Jun/20/2018 at 8:16pm
Joe, anything like that is helpful.

Chuck, I’ll post pics as soon as I hit the magic 30 post threshold.....still working my way up there 🙂

Posted By: 1969 BASE JAV
Date Posted: Jun/21/2018 at 4:16pm
Here's a picture of one of the books.

Posted By: dltowers
Date Posted: Jun/23/2018 at 11:05pm
Check your email inbox, I have sent you some '74 information that might be useful....
My email is:

Original Owner, 1974 Javelin:
360ci,2v,727TC. Motorola Multiplex with 8-Track.
G4 Plum exterior with 421Q Black Uganda Interior. Purchased on July 16, 1974 from Hooker AMC, Sherman, TX for $4500.20

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